Merchandising: Getting Ready for ‘Endgame’

With just a few modest new releases hitting the market April 23, retailers focused more on clearing inventory than pushing exclusives.

Best Buy ‘Avengers’ catalog ad.

Best Buy used its weekly ad circular to promote Marvel movies on Blu-ray for fans to watch to prepare for the April 26 theatrical release of Avengers: Endgame. To that end, Best Buy had exclusive Steelbook editions of the newly released 4K Ultra HD Blu-ray editions of Captain America: The Winter Soldier and Captain America: Civil War, at $34.99 each.

Best Buy ‘Captain America: The Winter Soldier’ 4K Ultra HD Blu-ray Steelbook
Best Buy ‘Captain America: Civil War’ 4K Ultra HD Blu-ray Steelbook

Best Buy is also taking preorders for a Steelbook 4K UHD Blu-ray of Jordan Peele’s Us.

Target didn’t bother to include a movie section in its weekly circular, though it was selling Stephen King movies on DVD for $4.50.

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