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Merchandising: Focusing on ‘Aladdin’ and ‘John Wick’

September 10, 2019

Retailers offered plenty of exclusives for the Sept. 10 releases of Blu-rays for Disney’s Aladdin and Lionsgate’s John Wick: Chapter 3 — Parabellum.

The exclusives actually extended to both versions of Disney’s Aladdin, the 2019 live-action version and the original 1992 animated classic.

Target offered 40-page filmmaker gallery books with the 4K Ultra HD Blu-ray combo packs for both versions, at $34.99 each.

Best Buy had $34.99 Steelbook editions for each one.

Target’s 4K Blu-ray for 2019’s ‘Aladdin’ with gallery book
Target’s 4K Blu-ray for 1992’s ‘Aladdin’ with gallery book

 

Best Buy’s Steelbook for 2019’s ‘Aladdin’
Best Buy’s Steelbook for 1992’s ‘Aladdin’

For John Wick: Chapter 3, both Target and Best Buy offered Steelbook editions with different covers.

Target’s version was the Blu-ray/DVD combo pack for $24.99.

Best Buy had a $29.99 Steelbook of the 4K Ultra HD Blu-ray version. There was also a $19.99 mini-Steelbook containing a digital copy code of the film, plus a bundle of both (now sold out) for $39.99.

Walmart offered the 4K Ultra HD Blu-ray for $24.99 packed with a replica of an Adjudicator coin from the film.

Target’s Steelbook for ‘John Wick: Chapter 3’
Best Buy’s Steelbook for ‘John Wick: Chapter 3’
Best Buy’s mini-Steelbook for ‘John Wick: Chapter 3’

Best Buy also had a 4K Blu-ray Steelbook of Universal’s Casino for $24.99.

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