Merchandising: Finding the ‘Soul’ of Retailer Exclusives

Disney animated movies are reliable subjects for retailer exclusive editions, and the March 23 Blu-ray release of Pixar’s Soul was no exception.

Target offered a $34.99 4K Ultra HD Blu-ray combo pack of the Oscar-nominated animated film packed with a limited-edition gallery booklet of artwork from the film.

As it has been doing several times in the past few months, Target also touted another buy-two-get-one-free sale on movies, kids’ books, board games, activity sets, select video games and puzzles. The offer excludes new releases and preorders.

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Best Buy offered the Soul 4K Ultra HD Blu-ray combo pack in Steelbook packaging for $34.99.

Best Buy’s ‘Soul’ 4K Ultra HD Blu-ray Steelbook

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