Merchandising: ‘Fifty Shades’ Steelbook at Target

Among the new titles hitting shelves Feb. 2 was a Target-exclusive 4K Ultra HD Blu-ray Steelbook collection of Universal’s “Fifty Shades” trilogy.

Timed for Valentine’s Day, Target’s $39.99 collection includes a 4K, Blu-ray and digital version of each film in the erotically charged trilogy — 2015’s Fifty Shades of Grey, 2017’s Fifty Shades Darker, and 2018’s Fifty Shades Freed.

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Meanwhile, Best Buy’s home video focus for the week wasn’t on “Grey,” but black, or, rather, Black History Month. The “Top Deals” section of the chain’s website for movies and music ran a banner that highlighted a number of relevant movies under the statement “More recognition. More representation.”  Among the films on Blu-ray were Harriet, Hidden Figures, Black Panther, Boys N the Hood, Selma, Fences, Moonlight and Get Out, priced as low as $3.99 each.

Best Buy’s Black History Month 2021 ad

Target had its own Black History Month-themed title, with a Steelbook edition of the new 4K Ultra HD Blu-ray combo pack of Spike Lee’s Do the Right Thing, from Universal Pictures, at $22.99.

Target’s ‘Do the Right Thing’ 4K Steelbook

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