Merchandising: Ferrell and Reilly Pairing Is Elementary for Walmart

In a week highlighted by a modest slate of new releases, retailers didn’t put out much in the way of exclusives April 9.

The most notable was Walmart’s tie into Sony Pictures’ new Holmes & Watson and its stars Will Ferrell and John C. Reilly. Walmart offered a $22.96 DVD collection of three movies that teamed Ferrell and Reilly: Holmes & Watson, Step Brothers and Talladega Nights: The Ballad of Ricky Bobby.

Otherwise, retailers focused on promoting sales of catalog titles.

Target touted previous seasons of HBO’s “Game of Thrones” in the lead-up to the debut of the final season. In addition to DVDs and Blu-rays of the show for as low as $14.99, many Targets have devoted significant space in the collectibles section of the electronics department to “Game of Thrones” merchandise, including new action figures, puzzles, games, plush dire wolves and more.

Best Buy touted previously released Steelbook editions and preorders for upcoming titles such as DreamWorks’ How to Train Your Dragon: The Hidden World.

Best Buy has an exclusive 4K Ultra HD Blu-ray of Warner’s Pandas documentary, due April 16 at $29.99. The film was released widely through digital retailers on April 9.

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