Merchandising: Exclusives for ‘Once’ and ‘It’

Retailers had plenty of exclusives lined up for Sony Pictures’ Once Upon a Time in Hollywood and Warner’s It: Chapter Two for their Blu-ray release Dec. 10.

For Once Upon a Time in Hollywood, Target offered a $24.99 Blu-ray with a pack-on replica of a film magazine that focused on the fictional career of Leonardo DiCaprio’s character in the film.

Walmart’s ‘It’ Double Feature Blu-ray

Walmart had a $22.96 Blu-ray with pack-on postcard replicas of posters of the character’s fictional movies.

Packaging for both the Target and Walmart versions was similar in that they had a slipcover with artwork of the exclusive prominently displayed, and the Blu-ray-cased sized exclusive on the back of the case under the shrinkwrap.

Best Buy offered a Steelbook version of the 4K Ultra HD Blu-ray combo pack for $32.99.

Best Buy’s ‘Once Upon a Time in Hollywood’ Steelbook

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For It: Chapter Two, Target offered $5 worth of free popcorn and candy with the purchase of the film in any format.

Walmart had an exclusive Blu-ray double feature of the two “It” films for $27.96.

Best Buy’s offered a Steelbook edition of the It: Chapter Two 4K Ultra HD Blu-ray for $34.99.

Best Buy’s ‘It: Chapter Two’ Steelbook

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Target seems to have instituted a new policy regarding DVD and Blu-ray returns. In addition to the standard of only exchanging opened titles with copies of the same title, Target’s computers might allow unopened titles to be exchanged only for a store gift card and not a refund to the original payment method. A clerk at one store didn’t know if this was a temporary change tied to Black Friday promotions or a permanent policy.

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