Merchandising: ‘Dirty Dancing,’ ‘Speed’ Steelbooks Available

Merchandising: ‘Dirty Dancing,’ ‘Speed’ Steelbooks Available

May 4 saw the release of a couple of retail-exclusive Steelbook editions.

Best Buy offered a Steelbook of the 4K Ultra HD Blu-ray combo pack of Speed, from Disney-owned 20th Century Studios. The price was $27.99, $3 more than the wide release version of the title.

Best Buy’s ‘Speed’ 4K Blu-ray

Target didn’t offer a Speed exclusive, though a number of stores in the Southern California area neglected to stock the title on the new-release shelf. The stores had copies available, they were just left in the back room.

On the other hand, Target did offer an exclusive Steelbook Blu-ray edition of 1987’s Dirty Dancing, for $16.99. It came a week after Best Buy’s Steelbook exclusive of the 4K Blu-ray edition.

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