Merchandising: Declassifying ‘Spies in Disguise’ Exclusives

Best Buy and Target offered exclusive 4K Ultra HD Blu-ray versions of the new animated movie Spies in Disguise, which hit shelves March 10 from Disney-owned 20th Century Fox Home Entertainment.

Best Buy offered the film with Steelbook packaging for $34.99.

Best Buy’s ‘Spies in Disguise’ Steelbook

Target had a $32.99 limited edition with a pack-in “Super Spy Training Manual” booklet.

Target’s ‘Spies in Disguise’ limited edition with booklet

Another notable promotion during the week involved Walmart offering a code for exclusive behind-the-scenes content of Disney’s Frozen II with the purchase of Sparkling Ice bottled vitamin water.

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