Merchandising: ‘Bumblebee’ Exclusives Centered on Retailers

While Paramount’s Bumblebee was the biggest new release of April 2, it didn’t arrive with much in the way of exclusive editions. Rather, two of the big three retailers touted the title with promotions for their own services.

Target, for example, offered a free $5 store gift card with the purchase of the 4K Ultra HD Blu-ray combo pack of Bumblebee, priced at $29.99.

Walmart offered the Blu-ray and Ultra HD Blu-ray combo packs with a digital copy of the original 2007 Transformers film redeemable through Walmart’s proprietary Vudu digital storefront.

Best Buy, typically for them, offered a Steelbook edition of the 4K Ultra HD Blu-ray, at $32.99.

Best Buy ‘Bumblebee’ Steelbook

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