Merchandising: Best Buy Touts Superheroes and Steelbooks for July 4 Week

With studios holding back major new releases during the week of the July 4 holiday, retailers resorted to the time-honored tradition of sales for catalog titles and recent releases.

Best Buy’s weekly ad ran a “Summer’s for superheroes” banner touting Marvel 4K Blu-rays and Steelbook editions.

Best Buy also plugged $34.99 preorders for the exclusive 4K Ultra HD Blu-ray Steelbook editions of Avengers: Endgame, due Aug. 13, and Spider-Man: Far From Home, which hits theaters this week.

Other Steelbook preordres include John Wick: Chapter 3 — Parabellum, Shazam!, Alita: Battle Angel, Pokémon Detective Pikachu and Toy Story 4.

Another banner promoted “Disney movies the kids will love, listing recent Blu-rays for the animated Cinderella, the live-action Dumbo, and 4K Ultra HD Blu-rays of the “Toy Story” movies.

Another sale offered recent releases such as The Lego Movie 2: The Second Part, Us and Happy Death Day 2U for as low as $12.99 each.

To tie-in with the new “Spider-Man” movie, Best Buy gave fans who bought a “Spider-Man” or “Venom” movie the option to buy a second for 50% off.

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Best Buy also sold an LG UBK90 4K Blu-ray player with three select 4K movies for $249.99.

Walmart offered a Wonder Woman Blu-ray/Digital combo pack paired with a Vudu digital copy of Warner’s new-to-digital Shazam! for $27.96.