July 2, 2019
With studios holding back major new releases during the week of the July 4 holiday, retailers resorted to the time-honored tradition of sales for catalog titles and recent releases.
Best Buy’s weekly ad ran a “Summer’s for superheroes” banner touting Marvel 4K Blu-rays and Steelbook editions.
Best Buy also plugged $34.99 preorders for the exclusive 4K Ultra HD Blu-ray Steelbook editions of Avengers: Endgame, due Aug. 13, and Spider-Man: Far From Home, which hits theaters this week.
Other Steelbook preordres include John Wick: Chapter 3 — Parabellum, Shazam!, Alita: Battle Angel, Pokémon Detective Pikachu and Toy Story 4.
Another banner promoted “Disney movies the kids will love, listing recent Blu-rays for the animated Cinderella, the live-action Dumbo, and 4K Ultra HD Blu-rays of the “Toy Story” movies.
Another sale offered recent releases such as The Lego Movie 2: The Second Part, Us and Happy Death Day 2U for as low as $12.99 each.
To tie-in with the new “Spider-Man” movie, Best Buy gave fans who bought a “Spider-Man” or “Venom” movie the option to buy a second for 50% off.
Best Buy also sold an LG UBK90 4K Blu-ray player with three select 4K movies for $249.99.
Walmart offered a Wonder Woman Blu-ray/Digital combo pack paired with a Vudu digital copy of Warner’s new-to-digital Shazam! for $27.96.