Merchandising: Best Buy Taking ‘Rocky’ 4K Steelbook Preorders

Retailers didn’t do much to promote the light slate of new releases Feb. 21. Of the big three national chains that sell home entertainment, only Best Buy it seems even bothered to stock any of the new titles on shelves.

More prominent on Best Buy’s website was a promotion for recent and catalog animated movies.

Best Buy also continues to take preorders for many of its upcoming exclusive Steelbook editions, with the most prominent being individual 4K Ultra HD combo packs for the first four “Rocky” films at $29.99 each. The discs are otherwise being widely released as a four-film boxed set Feb. 28, which includes just the 4K disc for each film and a digital copy code. Best Buy’s individual Steelbook editions include both a 4K disc and a regular Blu-ray of each film, plus the digital code.

The other big difference with the boxed set is that Best Buy’s versions won’t be available at the same time, with the original Rocky out Feb. 28, Rocky II on March 7, Rocky III March 14, and Rocky IV March 21.

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Target also didn’t do much for the week’s new releases, instead offering a promotion of 20% off movies.

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