Merchandising: Best Buy Presents ‘Rambo: Last Blood’ Steelbook

With most retailers focused more on deep discount holiday sales of catalog titles, the only exclusive of note was Best Buy’s Steelbook 4K Ultra HD Blu-ray Disc of Lionsgate’s Rambo: Last Blood.

Otherwise, Best Buy’s top deals section was dominated by preorders for upcoming Steelbook 4K Ultra HD Blu-ray editions for $34.99 each.

Listed titles included Warner’s Joker, due Jan. 7; Disney’s Maleficent: Mistress of Evil (Jan. 14); Paramount’s Gemini Man (Jan. 14); Sony Pictures’ Zombieland: Double Tap (Jan. 21); Paramount’s Terminator: Dark Fate (Jan. 28); and Fox’s Ford v Ferrari, listed as a Feb. 11 release.

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Best Buy is also taking preorders for Steelbook titles with street dates yet to be announced, including Knives Out, Jumanji: The Next Level, Frozen II, Midway and Doctor Sleep.

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