Merchandising: Best Buy Offers ‘Creed II’ Steelbook

Best Buy ‘Creed II’ Steelbook

There wasn’t much in the way of retail promotions for new Blu-ray Disc, DVD and 4K Ultra HD Blu-ray releases that arrived in stores on March 5.

As usual, Best Buy offered a Steelbook edition for the week’s marquee title, the 4K Ultra HD Blu-ray of Warner Home Entertainment’s Creed II, at $34.99.

Walmart had a DVD double feature of the two “Creed” movies for $19.96.

Best Buy is touting preorders for its Steelbook Blu-rays of Warner’s Aquaman, which arrives March 26. The Blu-ray Steelbook is $29.99 and the 4K Blu-ray is $34.99.

Aquaman is a 2018 superhero film based on the DC Comics character of the same name, and the sixth installment in the DC Extended Universe (DCEU). It is the third live-action theatrical film featuring Aquaman, following Batman v Superman: Dawn of Justice (2016) and Justice League (2017). The film follows Arthur Curry, heir to the underwater kingdom of Atlantis, as he rallies his people against his half-brother, Orm, who wants to unite the seven underwater kingdoms against the surface world.

With a worldwide gross of $1.1 billion, Aquaman is the highest-earning film based on a DC Comics character, surpassing The Dark Knight Rises.

The film grossed $333.7 million in North American theaters to become the No. 5 theatrical film of 2018.

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