Merchandising: Best Buy Offers ‘Bloodshot’ Steelbook

Best Buy’s ‘Bloodshot’ Steelbook

Not much arrived in the way of new releases July 14, though stores did offer a couple of promotions on home entertainment.

Best Buy, whose stores began reopening to onsite shoppers last month, released a new exclusive Steelbook edition of the 4K Ultra HD Blu-ray Disc of Sony Pictures Home Entertainment’s Bloodshot. The film has otherwise been available on disc since May.

And Target through Aug. 1 began a buy-one, get-50%-off-another sale on DVD and Blu-ray Disc movies. The discount doesn’t apply to new releases or preorders, mirroring efforts by home entertainment marketers at the major studios to focus on catalog titles, which are climbing due to the lack of fresh new theatrical product.

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