Merchandising: Best Buy Continues 4K Catalog Push

With a modest slate of new releases hitting shelves May 5, retailers focused mostly on promoting catalog titles and more notable recent hits.

Best Buy in particular continued to offer deals on a variety of films on 4K Ultra HD Blu-ray.

The chain had a two for $30 deal on select movies from Paramount, including Ghost in the Shell, Interstellar, Saving Private Ryan, Gladiator, Braveheart, A Quiet Place, Mission: Impossible — Fallout, Overlord, Bumblebee and the 2009 Star Trek.

It also had a three for $35 offer on select Universal 4K movies, including Warcraft, Lucy, King Kong 2005, Get Out, Apollo 13, American Made, Straight Outta Compton, Fast & Furious 6, Furious 7 and The Fate of the Furious.

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Many promotions were also built around the annual “Star Wars” day known as “May the 4th Be With You.” Best Buy made “Star Wars” movies one of its weekly “Top Deals.” Target dedicated a full page of its weekly ad to “Star Wars” products, including the movies on Blu-ray for $19.99 each. And Disney offered the “Star Wars” movies through digital retailers for as low as $4.99 on May 4 only.

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