Merchandising: Best Buy Builds ‘Field of Dreams’ Steelbook

Retailers largely stayed away from adding exclusives to any of the May 14 new releases, though Best Buy hoped consumers would come for the Field of Dreams Steelbook 4K Ultra HD Blu-ray it had built.

Best Buy ‘Field of Dreams’ Steelbook 4K UHD Blu-ray

The Steelbook edition of Universal Pictures’ new 30th anniversary 4K Ultra HD Blu-ray combo pack, which also comes with a regular Blu-ray and a digital copy, was offered at $21.99 by Best Buy.

Best Buy ‘Godzilla’ Steelbook 4K UHD Blu-ray

Best Buy also has a $24.99 Steelbook edition of the new 4K Ultra HD Blu-ray release of 1998’s Godzilla from Sony Pictures.

Best Buy is also taking preorders for Steelbook 4K Ultra HD Blu-ray Steelbook editions of the three “Toy Story” movies, due June 4 at $34.99 each.

Walmart offered a free digital copy of Top Five, redeemable through Vudu, with Paramount’s What Men Want.

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