Merchandising: Best Buy Brings Out ‘Inception,’ ‘Town’ Steelbooks

In a pandemic environment that limits the number of major new disc releases making their way to shelves, Best Buy continues to fall back on its tried-and-true exclusive Steelbook editions.

For Aug. 4, Best Buy offered 4K Ultra HD Blu-ray combo pack Steelbook editions of Warner’s Inception at $24.99 and The Town at $29.99.

Best Buy’s ‘The Town’ 4K Steelbook

Best Buy is also taking preorders for many upcoming titles, including Steelbook editions of Universal’s Oct. 20 4K release of the Back to the Future Trilogy at $69.99, and Warner’s Sept. 1 4K release of The Goonies at $29.99.

Best Buy’s ‘Back to the Future’ trilogy 4K Steelbook
Best Buy’s ‘The Goonies’ 4K Steelbook

Among other promotions during the week, Best Buy is holding a sale on select anime Blu-rays, and also offers select 4K Blu-ray movies at $9.99, including Lionsgate’s Anna, Ex Machina and Hacksaw Ridge.

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