Merchandising: ‘Batman: The Long Halloween’ Exclusives Hit Retail

Warner Bros. Home Entertainment’s Batman: The Long Halloween — Part One arrived June 22 with a couple of exclusive editions offered by retailers.

Best Buy’s ‘Batman: The Long Halloween — Part One’ Blu-ray Steelbook

For the wide release, only a Blu-ray version with digital copy was available on disc, and the film was also released for digital purchase. Best Buy offered a Steelbook edition of the Blu-ray with digital copy for $24.99.

Walmart’s ‘Batman: The Long Halloween — Part One’ DVD

Walmart offered a DVD-only version for $14.96. Many Southern California Walmart locations, however, didn’t have copies on street date, and a clerk at a store in Tustin, Calif., said they hadn’t even received their shipment of that week’s new releases.

The week’s new releases were readily available across the street at Target, which didn’t have any big exclusives.

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