Merchandising: ‘Bad Boys’ for Exclusives

Target’s ‘Bad Boys for Life’ Blu-ray box art

The big new title on disc the week of April 21 was Sony Pictures’ Bad Boys for Life, which came with a couple of retailer-exclusive options.

Target had a version of the Blu-ray/DVD/Digital combo pack with an exclusive poster and box art for $24.99.

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Best Buy had its usual 4K Ultra HD Blu-ray Steelbook packaging for $32.99.

Another promotion at Best Buy involved Universal’s new The Gentlemen, offered at $19.99 for the DVD, $22.99 for the Blu-ray and $27.99 for the 4K UHD Ultra HD Blu-ray. Fans who purchased The Gentlemen on disc could save $5 on another title from a select list that includes Dazed and Confused, Smokin’ Aces, Notting Hill, Love Actually, Non-Stop, Last Christmas, Downton Abbey and more.

Best Buy also offered select Disney 4K Steelbooks starting at $14.99 each.

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