Merchandising: ‘Avengers: Endgame’ Preorders Are Up

The afterglow of the theatrical debut of Avengers: Endgame continued to loom large at retail April 30, as retailers continued to tout sales of catalog titles rather than push new titles with exclusive tie-ins.

Unsurprisingly, many of the sales involved previous Marvel Cinematic Universe movies, not to mention countless merchandise tie-ins such as toys, games and shirts.

Target’s ‘Avengers: Endgame’ exclusive

Best Buy and Target are also taking preorders for their exclusive editions of the upcoming 4K Ultra HD Blu-ray Disc of not just Avengers: Endgame, but also the still-in-theaters Captain Marvel, even as street dates for both have yet to be announced.

Target’s ‘Captain Marvel’ Blu-ray with booklet

Target is taking preorders for both priced at $34.99 and its exclusive is a behind-the-scenes booklet. Avengers: Endgame comes with an Avengers Initiative: A Look Back book, and Captain Marvel comes with a 40-page filmmaker book.

Best Buy is offering Steelbooks priced at $34.99 for the 4K Ultra HD Blu-ray of each title.

Best Buy’s ‘Avengers: Endgame’ Steelbook

Best Buy is also touting preorders for Steelbooks for Warner’s May 7 release of The Lego Movie 2: The Second Part Blu-ray/DVD combo at $29.99, and Universal’s May 21 release of How to Train Your Dragon: The Hidden World 4K Ultra HD Blu-ray at $37.99.

Other catalog sales offered at Best Buy include Blu-rays starting at $14.99, including a “May the 4th Be With You” promotion for recent “Star Wars” movies in a variety of formats.

Another Best Buy ad encouraged fans to “Have a Superhero Party” with a variety of MCU movies, including 4K UHD Blu-rays for $24.99 each, and the recently released Steelbooks for Captain America: The Winter Soldier and Captain America: Civil War for $34.99 each.

In the digital realm, Best Buy offered $25 Showtime gift cards for $22.50 for fans to stream Showtime series.

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Target held a $15 movie sale, including Marvel Blu-rays.

Other discounts at Target included DVDs of the final season of “The Last Ship” for $19.99 (a $3 savings), season one of “Krypton” for $14.99 (a $5 savings), and season 11 of “The Big Bang Theory” for $20 (a $9.99 savings).

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