Merchandising: ‘Alita’ Joins Exclusives Battle

The new releases of July 23 included a few retail exclusives for Fox’s Alita: Battle Angel and Lionsgate’s Hellboy remake.

Best Buy offered Steelbook editions for the 4K Ultra HD Blu-ray combo packs for both films, with Alita listed at $34.99 and Hellboy at $29.99. The Alita Steelbook, which like the standard-edition 4K included a 3D version of the film, was marked as sold out on the Best Buy website.

Best Buy’s ‘Alita’ UHD/3D BD Steelbook
Best Buy’s ‘Hellboy’ UHD BD Steelbook

Target also offered a Steelbook for Hellboy, packaging the Blu-ray/DVD combo pack in a “limited-edition double-sided Steelbook” for $24.99.

Target’s ‘Hellboy’ BD Steelbook
Target’s ‘Hellboy’ BD Steelbook sides

For Alita, Target packed special versions of the Blu-ray ($22.99) and 4K/3D Blu-ray ($32.99) with a USB-charging wristband that appears to be iPhone compatible.

Target’s ‘Alita’ UHD/3D BD with USB wristband

Walmart sold a limited-edition Alita “Motorball” Blu-ray gift set that included a Funko Pocket Pop! keychain for $29.96.

Walmart’s ‘Alita’ BD with keychain

For the Hellboy Blu-ray combo pack, Walmart offered a digital graphic novel.

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Among preorders, Best Buy is offering a Steelbook 4K UHD Blu-ray boxed set for the first four “Avengers” film for $149.99. Best Buy’s website doesn’t list a release date, although Disney releases Avengers: Endgame on Blu-ray Aug. 13.

Best Buy’s ‘Avengers’ Steelbook boxed set

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