Merchandising: A ‘Hush’ Falls Over Retail Exclusives

Retailers offered exclusive editions for several of the new releases Aug. 6.

For Warner Bros. Home Entertainment’s Batman: Hush, Target offered the Blu-ray combo pack in exclusive Steelbook packaging for $19.99.

Target’s ‘Batman: Hush’ Steelbook

Best Buy offered the 4K Ultra HD Blu-ray of the animated Batman movie as a 29.99 gift set with a pack-in Hush character figurine.

Best Buy’s ‘Batman: Hush’ gift set with figurine

For Warner’s Pokémon Detective Pikachu, Best Buy offered the 4K Ultra HD Blu-ray in Steelbook packaging for $34.99. Best Buy also had an exclusive 3D Blu-ray combo pack for $29.99.

Best Buy’s ‘Pokémon Detective Pikachu’ Steelbook

Walmart had a $22.96 Blu-ray of 2014’s Godzilla paired with a Vudu digital copy of Godzilla: King of the Monsters.

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