Merchandising: ‘Venom,’ ‘Predator’ Engage in Retail Battle

Among the new home video releases for Dec. 18, Sony Pictures’ Venom and 20th Century Fox’s The Predator arrived with similarly themed exclusives at each of the big-three retailers.

Target’s The Predator Blu-ray with booklet

Target offered Blu-rays of each film packaged with collectible booklets. The Venom Blu-ray with a 24-page gallery book was offered at $27.99. For The Predator, a 36-page The Art of the Hunt” booklet was included with specially marked copies of the Blu-ray ($24.99) or the 4K Ultra HD Blu-ray combo pack ($29.99).

In addition, Target offered Redcard members a Funko Pop! vinyl figure of a red “Fugitive Predator.”

Best Buy continues to offer exclusive Steelbook packaging of major releases with distinctive box art. Venom Steelbooks were available with the Blu-ray ($27.99) and 4K UHD Blu-ray ($34.99) editions. The Steelbook for The Predator was offered at $29.99.

Best Buy’s Venom Steelbook
Best Buy’s The Predator Steelbook

Walmart packaged toys with each film. The Predator Blu-ray was offered as a gift set at $22.96 with a Pocket Pop! Keychain of a green vinyl “Fugitive Predator” figurine. The $27.96 Venom Blu-ray gift pack came with a 1980s-style retro action figure of the main character.

Walmart’s Venom Blu-ray with retro action figure

The Walmart Blu-ray was even promoted with a throwback toy commercial.

 

 

Amazon has an exclusive limited edition Venom Blu-ray with glossy foldout packaging and art from illustrator Marko Maney.

Among other promotions, Best Buy offered Blu-rays touted as “Stocking-Stuffer Gold” starting at $9.99, and holiday favorites on DVD and Blu-ray for $4.99 and $6.99. Best Buy is also taking preorders for a UHD Blu-ray Steelbook of Disney’s Nutcracker and the Four Realms for $34.99, though the release date is not yet announced.

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