Merchandising: Retailers Look to Entice ‘Equalizer’ Fans

Sony Pictures’ The Equalizer 2 drew some serious retail attention upon its Dec. 11 home video release, with a couple of retailers offering exclusives of the movie on Blu-ray.

Best Buy Equalizer 2 Steelbook

Best Buy is well known for releasing exclusive Steelbook editions of new titles, and Equalizer 2 is no exception. The chain offered the 4K Ultra HD Blu-ray of the action sequel in a Steelbook case for $32.99. The Blu-ray of the first film could be had for $7.99.

Walmart offered an exclusive Blu-ray double feature of both “Equalizer” movies for $24.96.

Warner’s Smallfoot also received a Walmart exclusive, in the form of a $27.96 gift set containing the Blu-ray combo pack and a Migo Pop! keychain.

Walmart also had an exclusive Blu-ray edition of Universal’s Unbroken: Path to Redemption, featuring a collectable booklet, for $17.96.

Looking at future titles, Best Buy is touting preorders for Steelbook exclusives for several upcoming titles, including Fox’s The Predator, and Warner’s A Star Is Born and Fantastic Beasts: The Crimes of Grindelwald. The most notable preorder is for Sony Pictures’ Venom, which includes an offer for the digital copy that can be watched now.

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