Mediavision: Transactional VOD Use Hits Record in Sweden
February 9, 2023
Almost 30% of Swedish households rented or bought digital movies monthly in 2022 — a new record for TVOD use in the Nordic country, according to new data from Mediavision.
Last year, the number of moviegoers in Sweden was still 5.5 million lower than in 2019, the year before the pandemic began, according to the Swedish Cinema Owners Association.
Compared to 2021, TVOD has grown 15%, which is a new record level. This also means that household spending on TVOD has increased by nearly 6% compared to 2021. The average monthly spend for households that bought/rented video online was SEK 145 ($14). Movies is what most households rented, unlike other paid streaming services where series are the most popular content.
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The fact that many major content titles were launched on subscription SVOD services (such as Netflix, Viaplay or Disney+) during last year does not seem to have had a negative impact, according to Marie Nilsson, CEO at Mediavision.
“Consumers clearly appreciate the digital rental services and, unlike cinema, they do not seem to think that the supply has been negatively affected by the pandemic,” Nilsson said in a statement.