August 30, 2018
The action comedy Deadpool 2, from 20th Century Fox Home Entertainment, easily debuted at No. 1 on the NPD VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart the week ended Aug. 25.
The follow-up to the 2016 hit “X-Men” spinoff Deadpool, which stars Ryan Reynolds as the mercenary superhero, earned $318 million at the domestic box office and the home video release includes an extended cut that runs 15 minutes longer than the theatrical version.
In addition, a Blu-ray two-pack of both “Deadpool” films debuted at No. 5 on the overall sales chart and No. 3 on the Blu-ray chart.
The arrival of the irreverent sequel pushed another superhero blockbuster, Marvel’s Avengers: Infinity War, from Walt Disney Studios Home Entertainment, to No. 2 on both charts.
No. 3 on the overall sales chart was God’s Not Dead: A Light in Darkness, distributed by Universal Pictures. The third film in the faith-based “God’s Not Dead” franchise earned $5.7 million at the domestic box office and was No. 7 on the Blu-ray chart.
Landing at No. 4 overall and No. 6 on the Blu-ray chart was The Walking Dead: The Complete Eighth Season, distributed by Lionsgate.
Rounding out the top five Blu-rays were Warner’s Ready Player One at No. 4 (No. 6 overall) and Lionsgate’s Ash vs. Evil Dead: The Complete Third Season at No. 5 (No. 10 overall).
Blu-ray Disc accounted for 76% of first-week unit sales of Deadpool 2, with 4K Ultra HD Blu-ray contributing 17% to the total sales tally. The “Deadpool” two-pack, which was released only in Blu-ray formats, had 29% of its sales come from 4K UHD Blu-ray.
On the Media Play News rental chart for the week ended Aug. 26, Avengers: Infinity War rose to the top spot after debuting at No. 2 a week earlier.
The previous week’s top rental, Warner’s Life of the Party, slipped to No. 2.
Rounding out the top five rentals were Universal’s Breaking In at No. 3, Lionsgate’s Overboard remake at No. 4, and Warner’s Rampage at No. 5.
Deadpool 2 wasn’t available at top rental outlet Redbox as Fox delays availability of its titles at the kiosk vendor for a week.
Top 20 Sellers for Week Ended 08-25-18
Top 20 Rentals for Week Ended 08-26-18
Top 20 Selling Blu-ray Discs for Week Ended 08-25-18
Top 20 Blu-ray Market Share for Week Ended 08-25-18
Sales Report for Week Ended 08-25-18
Digital Sales Snapshot for Week Ended 08-27-18