April 19, 2021
Mattel April 19 announced plans to develop with Universal Pictures a live-action movie based on the Rock ‘Em Sock ‘Em Robots tabletop game, and starring Vin Diesel — lead actor of the studio’s “Fast and Furious” franchise.
Mattel Films will produce the project alongside Diesel and Samantha Vincent (Fast and the Furious) from Diesel’s One Race Films production company. Ryan Engle (“Rampage,” “The Commuter”) penned the screenplay for the action adventure, which follows a father and son who form an unlikely bond with an advanced war machine. Kevin McKeon will lead the project for Mattel Films.
Launched in 1966, the Rock ‘em Sock ‘em Robots game was inspired by an arcade boxing game, which pitted Red Rocker against Blue Bomber in a fight to knock his rival’s block off. A staple in pop culture since its debut, the brand’s bright and bold gameplay has appeared in films, television shows and commercials over the past five decades.
The movie is the second project between Mattel Films and Universal Pictures, which are also developing a movie based on the “Wishbone” television series. Other Mattel Films projects in development, include movies based on American Girl, Barbie, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Thomas & Friends, Uno and View-Master.