February 23, 2021
Mattel and Nickelodeon Feb. 23 announced plans to produce a new animated series and live-action television movie musical based on “Monster High,” the franchise about the children of famous monsters and creatures.
The new series follows characters Clawdeen Wolf, Draculaura and Frankie Stein as they navigate high school at Monster High. The show, which will be available globally across Nickelodeon platforms, including Paramount+, is scheduled to premiere in 2022. Similarly, the movie musical event, which marks the first time Monster High will be featured in a live-action feature film, will be available on Nickelodeon platforms globally next year. Monster High was first introduced in 2010.
“Monster High’s strong message of inclusivity is more relevant than ever,” Fred Soulie, GM of Mattel Television, said in a statement. “Nickelodeon shares our passion for the brand and its purpose having worked on the franchise when it first launched more than a decade ago. They are the ideal partners to bring these beloved characters and their stories to life through episodic television and the live-action television movie.”
The “Monster High” series and movie musical event join other Mattel Television content in production, including series and specials based on Barbie, Masters of the Universe, Thomas & Friends, Polly Pocket and Fireman Sam, to name a few.
The forthcoming “Monster High” series and movie underscore a key element of Nickelodeon’s content strategy, to build and expand the worlds of enormously popular franchises such as “Star Trek,” “SpongeBob SquarePants,” “Henry Danger,” “Big Nate” and “Real Pigeons Fight Crime,” among others.
Nickelodeon’s new content slate is informed by the network’s ongoing research and insights into today’s generation of kids, who, the media company says, are the most diverse generation ever and expect to see themselves authentically represented in media and in the world around them; want to make a positive difference in the world as they grow up; consider social media stars as their top role models, alongside their parents; and increasingly meet their much-desired need for family time by co-viewing entertainment content together.