February 5, 2019
Netflix viewership may have taken a hit during the Super Bowl, but the subscription streamer continues to dominate the digital originals chart, locking up seven of the top 10 spots the week ended Feb. 2, according to Parrot Analytics.
“Marvel’s The Punisher” remained in the No. 1 spot, even though the superhero series suffered a 15.8% decline in average daily Demand Expressions from the prior week. Attribute its staying power to the fact that it is the only Marvel series on Netflix that is currently airing new episodes.
“Titans,” from DC Universe, rose to No. 2 from the prior week despite a 5.5% decline in demand.
That’s because last week’s second-place finisher, Netflix’s “Grace and Frankie,” plummeted to No. 8 with a 28.4% drop in demand. The week before its No. 2 debut in the top 10, “Grace and Frankie” – a comedy with Jane Fonda and Lily Tomlin – had been No. 15. Demand for the series spiked after season 5 launched on Netflix on Jan. 18.
“Titans” and its companion series, “Young Justice,” had topped the charts the week that ended Jan. 19, but both are now going into hiatus. “Young Justice” remained at No. 5, with a 4.4% drop in average daily Demand Expressions.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.