January 29, 2019
Netflix took the two top spots on the digital originals chart the week ended Jan. 26, fueled by new season launches, according to Parrot Analytics.
“Marvel’s The Punisher” shot up to No. 1 from No. 8 the prior week with a nearly 56% gain in average daily Demand Expressions, driven by the first full week of availability of season 2.
And “Grace and Frankie,” the comedy series starring Jane Fonda and Lily Tomlin, entered the top 10 at No. 2 from No. 15 the previous week, with an 86% spike in average daily Demand Expressions. Season 5 of the Netflix original, like the second season of “Marvel’s the Punisher,” became available for streaming on Jan. 18.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
Demand for the previous week’s two chart-toppers, both from DC Universe, remained relatively flat, keeping both shows in the top five.
“Titans” slipped to No.3 from No. 1, while “Young Justice” slid to No. 5 from No. 2.
Netflix’s “Stranger Things” finished the week at No. 4, with a modest decline in demand. The previous week, demand for “Stranger Things” fell 18.6%, pulling the quirky supernatural series down to No. 3 from No. 1.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.