‘Marvel’s Luke Cage’ Bumps ’13 Reasons Why’ From Top Spot on Digital Originals Chart, Parrot Says

In the week leading up to Independence Day, Marvel’s “Luke Cage” saw a significant gain in demand, according to Parrot Analytics data.

The action series shot up to No. 1 on the digital originals chart from No. 5 the prior week, with a 63% gain in demand triggered by the June 22 debut of Season 2.

Parrot uses a proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Marvel’s Luke Cage” was created for Netflix by Cheo Hodari Coker and is based on the Marvel Comics character of the same name, an ex-con with superhuman. It is set in the Marvel Cinematic Universe(MCU) and is the third in a series of shows that culminate with the crossover miniseries “The Defenders”. “Marvel’s Luke Cage” is produced by Marvel Television in association with ABC Studios.

“Luke Cage” also had coattails, with companion series “Marvel’s Daredevil” bowing in the top 10 at No. 9 (from No. 13 the prior week).

Netflix’s “Queer Eye” and Amazon’s “Goliath”  generated steady demand due to new episodes premiering in June; “Queer Eye” was almost twice as popular as “Goliath”. Amazon’s legal drama had been waiting for new episodes since 2016. All of that anticipation finally paid off when Season 2 premiered on June 15. Amazon has yet to renew the drama for a third season, for which Billy Bob Thornton won a Golden Globe in 2017.

“Queer Eye” rose to No. 4 on the digital originals chart from No. 6 the prior week, with a 57% gain in demand.

“Goliath” rose to No. 8 from No. 10, with a spike of just under 6%.

The controversial Netflix teen drama series “13 Reasons Why,” centered around the fallout from a teenage girl’s suicide, slipped to No. 3 after five weeks at No. 1. Demand was up a modest 2% from the prior week. The series shot to No. 1 when Season 2 debuted in mid-May.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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