Marvel Superhero Series Surge on Digital Originals Chart

Two Marvel superhero series from Netflix are back in the top 10 on the digital originals chart for the week ended Sept. 15, led by “Marvel’s Iron Fist.”

The arrival of the highly anticipated second season propelled the action series to No. 4 from No. 22 the prior week, with a whopping 139% gain in Demand Expressions, Parrot Analytics data shows.

The perennially popular “Marvel’s Daredevil” also reappeared in the top 10 with a 20% bump in Demand Expressions, triggered by the release of a teaser trailer released on Sept. 11.

“Demand Expressions” is a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Finales and premieres also impacted the top 10. After a successful season launch, Hulu’s “Castle Rock” ended on Sept. 12; high demand for the finale prompted the series – based on the writings of horror author Stephen King – to shoot back up to No. 2 from No. 4 the prior week, even though demand was up just 2%.

Meanwhile, “BoJack Horseman” experienced a 24% week-on-week spike on demand after new episodes started airing on Sept. 14, resulting in a bump up to No. 5 from No. 8.

“Stranger Things” remains No. 1 on the digital originals chart for the week ended Sept. 15, with demand relatively flat from the prior week.

The Netflix series took the top spot on the chart the previous week, ending a five-week run at No. 1 by “Orange is the New Black,” the women-in-prison drama series now in its sixth season.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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