May 8, 2019
The Walt Disney Co. May 8 announced it would make the current theatrical blockbuster Avengers: Endgame, from Marvel Studios, available on its pending direct-to-consumer streaming video platform Disney+.
Disney CEO Bob Iger said the $2.2 billion (gross to date) movie would be available on Disney+ Dec. 11 – one month after the platform’s November launch.
Avengers: Endgame has generated $644.5 million in domestic ticket sales in just 12 days of release.
Iger previously announced the SVOD service would launch with Marvel Studios’ Captain Marvel, starring Brie Larson, in addition to Black Panther and other studio hits.
Iger said Disney “did some deals” with third parties (including Netflix) to expedite the return of select titles under license agreement. He said the company remains in discussions about assuming control of other titles still under license agreement.
“We continue to explore ways that we might be able to get more back,” he said, adding that the film slate announced on its investor day already included some of the titles — notably Black Panther and Captain Marvel.
Iger said that the original landmark license deal with Netflix for its original theatrical releases included a window for early release of some titles.
“When we did the Netflix deal … even though at that point it was far off, the possibility that one day we might want to launch our own service, we carved the ability to run films on such a service,” he said. “And it paid off.”
Separately, CFO Christine McCarthy said that despite Endgame‘s impressive box office run, the film’s profitability would be initially tempered by more than $350 million in production costs, excluding marketing and theatrical revenue sharing.