July 9, 2021
NEWS ANALYSIS — Disney/Marvel Studios’ oft-delayed superheroine movie Black Widow, staring Scarlett Johansson, July 9 makes its U.S. box office debut — the first time a Marvel title has bowed theatrically in more than two years.
Indeed Disney ended 2019 with a record $11.1 billion global box office, including 33% of the combined domestic theatrical revenue largely due to Marvel movies.
Black Widow is reportedly projected to generate around $80 million in revenue, starting with the July 8 sneak peak of showings ($13.2 million) across 4,160 screens. It generated close to $22.4 million in international ticket sales entering July 8. Black Widow is also available for $29.99 purchase to Disney+ U.S. subscribers.
Data from Diesel Labs contends Widow has a lot of consumer momentum thanks to the release of three original Marvel series on Disney+, including “WandaVision,” “The Falcon and the Winter Soldier,” and most recently “Loki.”
Diesel contends nearly 70% of prospective Black Widow moviegoers also watched a Marvel series on Disney+, followed by more than 52% of Netflix streamers.
Almost 13% of Widow fans also streamed an episode of “Loki,” starring Tom Hiddleston, while 15% of Wonder Woman 1984 moviegoers will see the Marvel release.
Regardless, with Universal Pictures’ F9: The Fast Saga still speeding strong, coupled with Paramount Pictures’ enduring post-apocalyptic sequel A Quiet Place Part II, the weekend could be the strongest in the pandemic era.