March 26, 2018
Vincent Marcais has been appointed EVP of worldwide marketing for Paramount Home Media Distribution. He will oversee the creative advertising, media, brand and market research for all of the studio’s home entertainment releases across physical and digital platforms and will report to Bob Buchi, president, worldwide home media distribution, Paramount Pictures.
“Vincent brings a wealth of knowledge and experience to our division, having worked with physical and digital retailers around the world to maximize title performance in the shifting home entertainment landscape,” Buchi said in a statement. “We look forward to his contributions as we continue to explore innovative marketing strategies to bring our products to the widest possible audience across all platforms.”
Marcais previously served as EVP of worldwide brand and customer marketing for 20th Century Fox Digital Home Media where he oversaw the release campaigns for all transactional businesses (video-on-demand, DVD, Blu-ray and Digital HD) and also managed joint consumer marketing efforts with digital retailers and U.S. and international operators. During his tenure, Marcais was a key driver of the division’s transformation from a pure physical distribution company into a digital new media company.
Marcais began his career with French car manufacturer Citroën and joined Fox Video France in 1991 where he held numerous marketing and sales positions. From 2002 to 2006 he served as Fox’s VP of Marketing for the European home entertainment operation. He relocated to Los Angeles in 2006 to serve as SVP of international marketing for Fox and became EVP of worldwide brand and customer marketing in 2012.
Marcais effectively replaces Steve Siskind, who had been president, marketing, worldwide home media distribution for Paramount since September 2016. Siskind left Paramount last week. Before taking the home media marketing job, Siskind had been president of domestic theatrical marketing at Paramount for two years.