October 2, 2018
With the launch of “Maniac,” the Netflix miniseries debuted at No. 3 on the top 10 digital originals chart for the week ended Sept. 29, according to Parrot Analytics.
The sci-fi comedy drama, which follows two strangers who connect during a pharmaceutical trial, posted a nearly 80% gain in Demand Expressions, a proprietary metric used by Parrot Analytics to measure global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
A “digital original” is described as a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.
“Maniac” stars Emma Stone, Jonah Hill, Justin Theroux, Sonoya Mizuno, Gabriel Byrne, and Sally Field. Critics have praised the 10-episode series for visuals, direction and acting, particularly the performances of Stone and Hill.
“Stranger Things”and “Bojack Horseman” remain in the No. 1 and No. 2 spot on the digital originals chart, while “Ozark,” the dark drama about a family forced to move its money-laundering operation to a resort in the Ozark mountains to placate a violent drug cartel, moved up a notch to No. 4, even though demand was relatively flat. “Ozark” launched its second season on Aug. 31.
Rounding out the top five on the weekly digital originals chart was Hulu’s “The Handmaid’s Tale,” down from No. 3 the prior week with a decline in Demand Expressions by nearly 11%.
Demand for “Stranger Things” rose 5%, while demand for “Bojack Horseman” is down nearly 20% from the prior week. Demand for “Stranger Things” initially peaked after the July 16 release of its Season 3 teaser, illustrating the strong fan connection with the series.
“Marvel’s Daredevil” jumped to No. 6 from No. 8 the prior week, with word that Season 3 is launching on Oct. 19. That drove demand up nearly 17%.
“Castle Rock,” from Hulu, suffered the biggest drop in demand of any of the digital originals in the top 10, with a 27% decline in demand – and a fall on the chart to No. 9 from No. 4 the prior week.