December 3, 2019
After just three weeks since its Nov. 12 debut on the new Disney+ subscription streaming service, the live-action “Star Wars” series “The Mandalorian” is the most in-demand series in the world, according to data tracking firm Parrot Analytics.
The show has already been the top series in the United States for the past two weeks according to Parrot’s proprietary “demand expressions” metric, toppling a 21-week run by Netflix’s “Stranger Things.”
Parrot Analytics’ measurement of demand for television shows includes social media engagement, video streaming and peer-to-peer protocols, photo sharing, blogging, and research platforms.
For the week ended Dec. 1, “The Mandalorian” was 31.9 times more in-demand than the average title on a global basis. In comparison, Netflix’s “The Crown,” which just launched its third season, achieved 15 times the average, “Stranger Things,” which hasn’t had a new episode since July, registered a 18.9 multiplier. Among network and cable series, the CW’s “The Flash” was at 21.6 times, and HBO’s “Game of Thrones” managed 28.3 times.
“The Mandalorian” is also in the running for the Most In-Demand Series Debut in the World at the upcoming Global TV Demand Awards. Other contenders in this awards category include Amazon Prime Video’s “The Boys,” Netflix’s “The Umbrella Academy,” Apple TV+’s “See” and the HBO miniseries Chernobyl.
Taking place Jan. 21 at the NATPE: Miami conference, Parrot Analytics’ Global TV Demand Awards honors the most in-demand shows of 2019. In addition to the Most In-Demand Series Debut category, other categories include: Most In-Demand TV Show in the World, Most In-Demand Digital Original in the World, Most In-Demand Drama Series in the World, Most In-Demand Comedy Series in the World, Most In-Demand Documentary Series in the World, Most In-Demand Variety Series in the World, Most In-Demand Reality Series in the World, Most In-Demand Superhero Series in the World, Most In-Demand Export From Latin America, Most In-Demand Export From Asia, and Most In-Demand Export From Europe.
The winners of the 2nd Annual Global TV Demand Awards will be determined based on demand data from Jan. 1 to Dec. 31, 2019.