January 5, 2021
The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for the 11th straight week the week ended Jan. 2, and also held onto the top spot on Parrot’s list of all TV shows for a ninth week. It had 120.4 times the demand of an average TV series for the week after a 22% dip from the previous week’s peak in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
The action-packed finale of the second season of “The Mandalorian” debuted Dec. 18 and featured the return of a classic character that had fans gushing, and crying, all over the Internet, culminating in the show reaching a massive 154.7 times average demand the previous week before the buzz began to die down a bit.
“The Mandalorian” continues to give a boost to other “Star Wars” properties, most notably the animated “Star Wars: The Clone Wars,” which dropped two spots to No. 4 on the digital originals chart with 48 times average demand, while expressions were down 8.2%. “Clone Wars” was the No. 9 overall TV series on Parrot’s rankings.
Meanwhile, Netflix’s “Cobra Kai” jumped two spots to No. 2 on the digital originals chart, and No. 6 on the overall TV chart, rising to 65.4 times average demand with the premiere of the third season Jan. 1. Demand expressions were up 53.9%, indicating the show’s move from YouTube Premium to Netflix may have given it a huge boost. Its demand numbers should rise in the coming week as more people tune into the season, which was the No. 1 trending show on the streaming service.
Netflix’s perennially popular “Stranger Things” remained at No. 3, with 48.5 times average demand and expressions up 3.6%. It was No. 8 on the overall TV show list.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
After “Mandalorian,” the No. 2 overall TV series was “SpongeBob SquarePants,” with 92.4 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.