‘Mandalorian’ Still No. 1 on Parrot’s Digital Originals Demand Chart After Four Weeks

The Disney+ “Star Wars” series “The Mandalorian” remained No. 1 for a fourth week on Parrot Analytics’ digital originals U.S. rankings the week ended Feb. 25. The series hasn’t aired a new episode in more than a year, but got a big boost when the title character appeared on the recent spinoff series “The Book of Boba Fett.” It had 41.2 times the demand of an average series after an 11.7% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. “The Mandalorian” was No. 8 on the list of overall TV shows.

Netflix’s perennially popular “Stranger Things” jumped up a spot to No. 2. It had 40.8 times average demand after another 12% rise in demand expressions. “Stranger Things” was No. 9 on the list of overall TV shows.

The Disney+ “Star Wars” series “The Book of Boba Fett” slipped a spot to No. 3 on the digital originals chart. It had 31.9 times the demand of an average series following a 9.6% drop in demand expressions. 

HBO Max’s “Peacemaker” held steady at No. 4, with 35.9 times average demand after a 6.7% rise in demand expressions. Director James Gunn’s spinoff of his The Suicide Squad with John Cena reprising his role as Peacemaker presented its first-season finale Feb. 17. It was also renewed for a second season.

Netflix’s video-game inspired fantasy series “The Witcher” rose a spot to No. 5 with 31.3 times average demand after a 4.5% dip in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 65.6 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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