March 7, 2022
The Disney+ “Star Wars” series “The Mandalorian” remained No. 1 for a fifth week on Parrot Analytics’ digital originals U.S. rankings the week ended March 4. The series hasn’t aired a new episode in more than a year, but is still riding the boost it got when the title character appeared on the recent spinoff series “The Book of Boba Fett.” It had 38.8 times the demand of an average series after a 6.7% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
Netflix’s perennially popular “Stranger Things” remained No. 2 on the digital originals chart. It had 38 times average demand after an 8% dip in demand expressions.
“The Book of Boba Fett” held onto the No. 3 spot on the digital originals chart. It had 34.5 times the demand of an average series following a 12.5% drop in demand expressions.
The Apple TV+ comedy “Ted Lasso” rose three spots to No. 4, grabbing 30.9 times the demand of an average series. It had a 4.3% bump in demand expressions after a couple wins at the SAG Awards Feb. 27.
Netflix’s video-game inspired fantasy series “The Witcher” remained No. 5 with 29 times average demand after an 8.4% dip in demand expressions.
The Paramount+ “Yellowstone” prequel “1883” moved up three spots to No. 7, with 27.7 times average demand. It received a 2.4% demand bump after its final episode was released Feb. 27.
Amazon’s “The Marvelous Mrs. Maisel” entered the digital originals top 10 after the Feb. 18 premiere of its fourth season, up five spots to No. 8. These are the first episodes since December 2019. It had 26.9 times average demand after a 6% increase in demand expressions.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 68.1 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.