December 14, 2020
The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for an eighth-straight week the week ended Dec. 12, and also held onto the top spot on Parrot’s list of all TV shows for a sixth week. It had 125.3 times the demand of an average TV series for the week but saw a 0.34% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
“The Mandalorian” continues to give a boost to other “Star Wars” properties, most notably the animated “Star Wars: The Clone Wars,” which rose a spot to No. 3 on the digital originals chart with 51.2 times average demand, though expressions were down 9.9%. “Mandalorian” has been introducing fan favorite legacy characters into its storyline, such as a live-action version of “Clone Wars” character Ahsoka Tano, played by Rosario Dawson, who will be getting her own Disney+ spinoff show, among a huge slate of upcoming “Star Wars” content announced at Disney’s Dec. 10 investor day.
Hulu’s revival of the animated series “Animaniacs” remained at No. 2 on the digital originals chart. It had a 14.4% drop in demand expressions to give it 53 times average demand.
Netflix’s “The Crown” dropped a spot to No. 4 on the digital originals chart, grabbing 49.4 times average demand while expressions were down 19.8%.
Netflix’s perennially popular “Stranger Things” held steady at No. 5 on the digital originals chart, with 43.1 times average demand and expressions down 2.1%.
Most of the shows on the digital originals chart experienced a demand drop for the week, but not Netflix’s “Cobra Kai.” Thanks to a new season three trailer, demand for the “Karate Kid” spinoff spiked 75.6%, raising it six spots to No. 6 and giving it 41.5 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
After “Mandalorian,” The No. 2 overall TV series remained “SpongeBob SquarePants,” with 90.9 times average demand. Four digital originals cracked the overall top 10, with “Animaniacs” at No. 8, “Clone Wars” at No. 9 and “The Crown” at No. 10.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.