December 7, 2020
The Disney+ live-action “Star Wars” series “The Mandalorian” topped Parrot Analytics’ digital originals rankings for a seventh-straight week the week ended Dec. 5, and also held onto the top spot on Parrot’s list of all TV shows for a fifth week. It had 126.4 times the demand of an average TV series for the week and saw a 27.1% surge in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity.
The boost is likely due to hype surrounding the return of a few fan-favorite characters in highly regarded, action-packed episodes. The Nov. 27 episode of “The Mandalorian” featured the live-action debut of Ahsoka Tano, a character heavily featured in the animated “Star Wars: The Clone Wars” series. And the Dec. 4 episode featured the return of Boba Fett, the bounty hunter from The Empire Strikes Back and Return of the Jedi, whose presence was teased earlier in the season.
In fact, the “Clone Wars” rose two spots on the digital originals chart to No. 4 after a 44.6% increase in demand gave it 57.1 times average demand, a boost no doubt directly attributable to synergy with the “Mandalorian” crossovers.
Hulu’s revival of the animated series “Animaniacs” moved up a spot to No. 2 on the digital originals chart. It had a 25.1% jump in demand expressions to give it 62.3 times average demand.
Netflix’s “The Crown” dropped a spot to No. 3 on the digital originals chart. While the Internet continues to speculate as to how the portrayal of the British royal family on the series is affecting audience perception of them now, the show had a 12.8% drop in demand expressions to give it 62 times average demand.
Netflix’s perennially popular “Stranger Things” slid a spot to No. 5 on the digital originals chart, with 44.3 times average demand and expressions down 10.3%. While fans await season four, there is new content available from the show in the form of a couple of comic book series and tie-in novels.
Another Netflix original, “The Umbrella Academy” moved up two spots to re-enter the top 10 at No. 9 with 34 times average demand. It saw a 22.3% boost in demand expressions, likely tied to star Elliot Page’s Dec. 1 transgender status announcement.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
After “Mandalorian,” The No. 2 overall TV series was “SpongeBob SquarePants,” with 95.8 times average demand. Four digital originals cracked the overall top 10, with “Animaniacs” at No. 4, “The Crown” at No. 5 and “Clone Wars” at No. 6.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.