‘Mandalorian’ Climbs Past ‘Stranger Things’ to Top of TV Demand Charts

The Disney+ series “The Mandalorian” took over the No. 1 spot on not only Parrot Analytics’ digital originals rankings the week ended Nov. 23, but also the data firm’s overall list of TV series from any platform, including broadcast and cable.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

Set in the “Star Wars” universe, “The Mandalorian” tells the story of a bounty hunter who takes a personal interest in his latest job. It is the flagship series of the new Disney+ streaming service, which launched Nov. 12. “The Mandalorian” had climbed to No. 3 on the digital originals charts after the service made available its first two episodes, which introduced a character that quickly became the subject of a popular Internet meme that no doubt influenced the series’ rapid rise to No. 1 after the Nov. 22 release of the third episode.

For the week, “The Mandalorian” registered 100.3 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was up 151% in expressions compared with the previous week, when it had 39.9 million expressions.

Netflix’s “Stranger Things,” which had been comfortably nestled in the top spot for 21 straight weeks, slid to No. 2, registering 81.2 million expressions, down 20% from the previous week.

DC Universe’s “Titans” dropped to No. 3 on the digital originals chart, with expressions up 24.8% to 71.2 million. The finale of the second season will be available starting Nov. 29.

Netflix’s “The Crown” returned after a two-year hiatus and a new main cast, with all 10 episodes of the third season being available Nov. 17. As a result, the series jumped to No. 4 on the originals chart, from No. 22 a week earlier, as expressions rose 134% to 41.7 million.

Slipping a spot to No. 4 was Hulu’s “Castle Rock,” down 1.6% in expressions to 30.8 million.

Amazon Prime Video’s “The Man in the High Castle” rose to No. 7, from No. 30 the previous week,  with expressions up 73.8% to 28.8 million. The fourth and final season was released Nov. 15.

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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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