"The Mandalorian"
‘Mandalorian’ Back on Top of Parrot’s TV Demand Charts
January 21, 2020
The Disney+ “Star Wars” spinoff “The Mandalorian” returned to the No. 1 spot on not only Parrot Analytics’ digital originals rankings the week ended Jan. 18, but also the data firm’s overall list of TV series from any platform, including broadcast and cable, again pushing the Netflix fantasy series “The Witcher” to No. 2.
A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
“Mandalorian” was No. 1 most of the last couple of months of 2019 before “The Witcher” took over the last week of the year. “The Mandalorian” took the top spot back the first week of 2020, but was displaced again by “The Witcher” the second week of the year.
For the week, “The Mandalorian” registered 98.7 million average daily Demand Expressions, the proprietary metric used by Parrot Analytics to measure global demand for TV content. That was down 14.8% in expressions compared with the previous week, when it was No. 2.
“The Witcher” was close behind, with 96.3 million expressions, down 18.6% from the previous week.
Netflix’s “Stranger Things” rose back to No. 3 on the digital originals chart, registering 66.1 million expressions, down 10.2% from the previous week.
Netflix’s psychological thriller “You” dropped to No. 4, with expressions down 21.9% to 65 million.
DC Universe’s “Titans” held onto the No. 5 spot on the digital originals chart, with expressions down 7% to 52.1 million.
Disney+ also had, for the first time, a second show make the top 10 digital originals chart, as the Jan. 10 season finale of “High School Musical: The Musical — The Series” helped pushed the show to No. 8, from No. 13 the previous week, with expressions up 12.3% to 31 million.
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The Demand Expressions metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
