Channing Tatum, Selma Hayek star in Magic Mike's Last Dance (photo courtesy Warner Bros. Discovery)
‘Magic Mike’s Last Dance’ Takes on ‘Titanic’ 25th Anniversary Theatrical Re-Release Over Super Bowl Weekend
February 10, 2023
Magic Mike’s Last Dance was originally greenlighted as an HBO Max original movie, but then reconsidered for theatrical debut following strong social media buzz surrounding the movie’s stars Channing Tatum and Selma Hayek — and new corporate parent Warner Bros. Discovery’s desire to better monetize content.
Tatum headlined the original 2012 Magic Mike and 2015 sequel Magic Mike XXL. Original director Steven Soderbergh returns to helm Last Dance, which is projected to top the Super Bowl weekend with revenue estimates from $10 million to $15 million through Feb. 12.
That should be enough to hold off the 25th anniversary theatrical re-release of Paramount Pictures’ Titanic, starring Leonardo DiCaprio and Kate Winslet, with estimated ticket sales around $8 million. The James Cameron-directed oceanliner disaster drama ranks No. 3 at the all-time box office with more than $2.19 billion in revenue.
The movie’s all-time box office podium position remains in jeopardy as Cameron’s Avatar: The Way of Water is expected to add another $6.7 million to the sequel’s $2.178 billion in revenue.
Rounding out the Super Bowl weekend box office is Paramount’s Big Game-inspired comedy 80 for Brady, which is estimated to add almost $7 million in ticket sales in its second weekend of release.
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Universal’s Puss in Boots: The Last Wish ($5.6 million projection) and M3GAN ($2.2 million) remain in theaters despite also being available (more expensively) in the home on PVOD ($19.99) and PEST ($24.99).
The studio’s current M. Night Shyamalan-directed home invasion thriller, A Knock at the Cabin, could be the next PVOD/PEST release with a projected $5 million-plus sophomore box office tally — more than 60% below last weekend’s $25 million debut.