‘M3GAN’ Becomes Latest Theatrical Hit to Earn Early PVOD Release

Universal Pictures’ surprise box office hit M3GAN is now available for rent or purchase across myriad digital platforms at $19.99 and $24.99, respectively.

The move is consistent with NBCUniversal’s strategy to push theatrical releases into retail channels as early as 17 days.

M3GAN, about a life-like artificial intelligence doll given to a young niece (Violet McGraw) by her robotics engineer aunt (Allison Williams) after the girl’s parents are killed in an automobile accident, generated more than $30 million in North American ticket sales in its Jan. 6-8 theatrical debut. The movie has earned $125.4 million in global revenue (on a $13 million production budget) through Jan. 22.

M3GAN, which remains in theaters, has become a comedy bit on “Saturday Night Live” and reportedly inspired social media buzz with movie doll rival Chucky.  Drew Barrymore, on her “Drew Barrymore Show,” also dressed up as M3GAN for a parody skit, which inspired a rash of social media mentions.

M3GHAN been greenlighted for a sequel debuting in 2025.

Williams (Get Out) co-hosted the 95th Academy Awards nominations webcast.

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