June 14, 2021
Netflix’s “Lucifer” remained No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended June 12. The supernatural series had 45.4 times the demand of an average series after a 5.2% drop in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 6 on Parrot’s list of all TV shows.
Netflix’s perennially popular “Stranger Things” remained No. 2 on the digital originals chart. It had a 3.6% drop in demand expressions and 40.5 times average demand. It was No. 8 on Parrot’s list of all TV shows.
The Disney+ live-action “Star Wars” series “The Mandalorian” remained No. 3 on the digital originals chart, garnering 35.2 times the demand of the average show after a 3.2% rise in demand expressions.
Hulu’s “The Handmaid’s Tale” stayed No. 4 on the digital originals chart, registering 33.1 times average demand after a 0.1% rise in demand expressions.
Rounding out the digital originals top five was the Disney+ Marvel series “WandaVision,” which had a 13.9% bump in demand expressions to give it 32 times average demand.
The week’s only newcomer to the top 10 digital originals chart, at No. 6, was “Loki,” the latest Marvel Cinematic Universe series from Disney+. After its first episode premiered June 11, it had a 72.7% jump in demand expressions to move it up from No. 24 the previous week and give it 27.4 times average demand.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 69.3 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.