June 7, 2021
Netflix’s “Lucifer” climbed five spots to take over No. 1 on Parrot Analytics’ digital originals U.S. chart the week ended June 5. The May 28 debut of the second half of the fifth season of the supernatural series pushed it to 48.3 times the demand of an average series after a 64.5% bump in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. It was No. 5 on Parrot’s list of all TV shows.
Netflix’s perennially popular “Stranger Things” dropped a spot to No. 2 on the digital originals chart after five weeks in the top spot. It had a 0.3% rise in demand expressions and 42.4 times average demand. It was No. 8 on Parrot’s list of all TV shows.
The Disney+ live-action “Star Wars” series “The Mandalorian” slid a spot to No. 3 on the digital originals chart, garnering 34.4 times the demand of the average show after a 7% drop in demand expressions.
Hulu’s “The Handmaid’s Tale” stayed No. 4 on the digital originals chart, registering 33.3 times average demand after a 3.4% dip in demand expressions.
Another Disney+ “Star Wars” series, the animated “The Clone Wars,” had a 15.6% drop in demand expressions to fall to No. 5 on the digital originals chart with 30 times average demand.
Back in the top 10 digital original ranking are HBO Max’s “Titans” and Amazon Prime Video’s “The Boys.”
Demand for “Titans” was up by 9.2% after a social media post said that filming had begun on the final episode. Season three is scheduled to be released on HBO Max in August.
Demand for “The Boys” was up by 6.9% after actor Jensen Ackles teased a first look at his Soldier Boy character, new to the upcoming third season. Amazon also continues to release promotional materials to keep fans looking forward to the show. This past week it was a music video.
A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.
The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 73.9 times average demand.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.