Paramount+ Launches Lower-Priced Service, Expands Content Slate

Paramount+ June 7 officially launched its lower-priced ($4.99) ad-supported subscription streaming service.

The platform also reported it would significantly expand its content offering this summer, starting with the exclusive June 10 premiere of the sci-fi action movie Infinite, starring Mark Wahlberg and Chiwetel Ejiofor and directed by Antoine Fuqua, and the introduction of more than 1,000 premium movies this week. The new summer slate will roll out over the next several weeks.

The new plan combines sports, including NFL games and more than 1,600 soccer matches each year, with on-demand entertainment options including current and upcoming shows and movies, as well as breaking news through CBSN (but will no longer include local live CBS station programming).

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The Paramount+ premium plan ($9.99) features commercial-free, on-demand entertainment with 4K, HDR and Dolby Vision and mobile downloads; an extended roster of sports; and live streams of local affiliates in more than 200 markets across the United States.

“The breadth and depth of premium feature films and exclusive series coming to the service further strengthens our position in the market … [and] makes us even more accessible to a wide consumer audience,” Tom Ryan, CEO of ViacomCBS Streaming, said in a statement.

Building on the brand’s studio legacy, Paramount+ is scaling its feature film offerings to include more than 2,500 titles by the end of summer 2021. The first 1,000 films will be available starting June 10. Paw Patrol: The Movie bows Aug. 20, the same day it hits theaters; and A Quiet Place Part II begins streaming following its successful theatrical release.

Beginning this week, Paramount+ subs will have access to movie action and adventure films, including Terminator: Dark Fate, Mission: Impossible — Ghost Protocol, Red Dawn, Skyfall, The Avengers, Gemini Man and The Rhythm Section. Other titles include Rocketman, Judy, Florence Foster Jenkins, The Wolf of Wall Street, Revolutionary Road, 71, The Soloist, The Birdcage, The Full Monty and Little Women.

The service is also streaming select kids and family movies, horror titles and comedies.

The films will be available to watch along with franchises currently featured on the service, including “Indiana Jones,” “Mission: Impossible,” “Star Trek,” “SpongeBob SquarePants” and “Jackass.”

Paramount+ original series include “iCarly” (June 17), “Evil” (June 20), “RuPaul’s Drag Race All-Stars” (June 24),RuPaul’s Drag Race Untucked!” (June 24), “The Good Fight” (June 24), “Behind the Music” (July 29) and “Star Trek: Lower Decks” (Aug. 12), among others.

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