June 24, 2021
Disney+’s “Loki” was the top original streaming show in nearly every territory tracked June 7-20 in a global demand chart created under a new data agreement.
The new bi-monthly report, the Global Intelligence Tracker, is a collaboration between Whip Media and the Entertainment Globalization Association (EGA). The chart ranks the most viewed streaming original television series among U.S. viewers and highlights their corresponding performance in other key global streaming markets, showcasing how viewing varies by territory.
The EGA was founded in 2020 by Chris Fetner, formerly Netflix’s global director of postproduction partnerships and integrations.
The report is compiled utilizing Whip Media’s proprietary global panel of consumers who report what programs they follow and watch and, further, how they feel about those shows. The panel is made up of 17 million viewers in more than 170 countries and provides data on more than 4.5 million movie and TV episodes on 1,100 global platforms.
“We know there is a global audience for content but as streaming platforms expand internationally, a barrier to entry still exists for many of their TV shows and localization has become more important than ever,” Chris Fetner, EGA managing director, said in a statement. “The Global Intelligence Tracker is the first report of its kind to identify where these barriers exist and provide actionable data to improve viewership. We’re excited to partner with Whip Media to provide this unique data to our members to help them share great stories around the world.”
“We’re thrilled to be working with Chris and the impressive membership of the EGA,” Carol Hanley, president of Whip Media, said in a statement. “By leveraging Whip Media’s extensive insights on how consumers watch and engage with programming on a country level, together we’re providing EGA members a new tool that will allow them to make smarter localization and licensing decisions for their content. The data will not only help them evaluate the demand for their content on a global basis but also see the demand for competitive content.”
At launch, the Global Intelligence Tracker will provide a list of the top 10 most viewed original TV series on leading U.S. streaming platforms and benchmark their viewership against countries in Eastern and Western Europe and Latin America, with additional markets coming soon. The Global Intelligence Tracker is available on the EGA and Whip Media websites and will be distributed through the EGA member newsletter.